Just keep in mind, that 0. A more realistic scenario: First, to land the big advertisers, you need to be part of a network. I also make cash consulting for private and government contracts special forces and military, intelligence agencies. For example, you could create a book or a blog.
Buzzsprout Podcast Hosting
Podcasting makes money from podcsats. Additional statistics prove the trend toward podcast listening increasing even more, especially among the older U. The hundreds of thousands of folks asking Google how to make their own podcasts and seeking information about how much money podcasters earn may discover a gold mine behind a microphone. New podcasters may make next to podcasgs when they create their initial episodes and work on building listeners. However, tried-and-true podcasters who have built a skyscraper-load of avid fans over the years tend to make considerably more money.
How podcasts make money
This is a common question a lot of people wonder about. And while a lot of this is a big mystery there are some indicators that give us clues as to how much people are making. So let’s get into and find out. Let’s just get this out of the way right off the bat. Podcasting is creative work, so flip this question over to other creative work. The same is for podcasting.
The uncomfortable truths about podcasts
This is a common question a lot of people wonder. And while a lot of this is a big mystery there are some indicators that give us clues how much money does podcasts make to how much people are making. So let’s get into and find.
Let’s just get this out of the way right off the bat. Podcasting is creative work, so flip this question over to other creative work. The same is for podcasting. If you were to make a podcast with the intention of making money, the chances of you monet getting past 7 episodes is slim alone, because you see how hard it is and how you aren’t getting out of it what you expected.
So to break through all that and to make a show that makes money, is just doea rare. Some numbers. Libsyn is one of the largest podcast hosts and they put out numbers on what the average size shows are.
Now these numbers are important because to podcast advertisers, it’s a numbers game. The bigger audience you have the more they will pay for ads. But advertisers don’t even want to mess with small shows. Anything less than 5, downloads per episode is just not worth their time to negotiate deals, agree to terms, give you ad copy, and write an invoice for it. But in my experience, I don’t think advertisers care to work with shows that have anything under 40, downloads per episode. It’s just still not worth their time.
Perhaps more bring in some money but not enough to quit their job off it. The vast majority of podcasts have negative cash flow where they are buying equipment and paying monthly hosting fees. Then there’s a percentage that are earning back what they put in, but that’s about it.
And only a very few podcasts make enough for a full time income. So they are still running in the negative. Which is called CPM, cost per thousand.
Podtract put out a report which tells how many downloads these companies got last month. The numbers above would be how much those networks can potentially make monthly if they put 1 ad in each episode. Wondery shows are notorious for having a lot of ads. Usually at a minimum they have 3, sometimes 5.
Now keep in mind this is just talking about podcasts. NYTimes obviously has other revenue sources like their paper and website and TAL has a massive radio show as well which isn’t counted. Which by the way the The Daily has a staff of 17 people to make that. It’s its own entity within NYTimes. And in case you were wondering, The Daily may be the most downloaded podcast in production right. Ira Glass from TAL said they get about 2.
I can’t remember if he said that on the Armchair Expert or Without Fail. I was listening to the podcast Deviate with Rolf Potts and there’s an interview he did poddcasts Tim Ferriss. Here is what Tim said:. The podcast generates more revenue on an annual basis than all of my books combined. Several fold. This is crazy. At the time of that interview Tim had 4 books all NYTimes best sellers. Which are probably making him million of dollars, yet he says his podcast makes.
Pidcasts I’m willing to bet he has well over 1 million downloads per episode but I won’t argue with him. The Joe Rogan Experience podcsats one of the most popular podcasts of all time. Let’s start with YouTube. Since JRE puts his podcast both on YouTube and as a podcast, we can see how many downloads each YouTube episode gets there, we can do some quick maths with.
According to CastboxJRE has 2. Which means the JRE podcast can potentially have between 10 mil and million subscribers. So let’s roes the low end and say each JRE podcast episode gets 10 mxke downloads not including YouTube. He has about 7 minutes of ads at the beginning of each episode. In the latest episode I heard him read 4 ads. That can’t be right. Holy cow. Man that’s gotta be wrong. And get this, Joe puts out 3 episodes a week! In Aug he put out 20 episodes. So if you take that amount above and times it by Oh my god!
Aren’t these guys the best. They are so transparent about how much money they make. It’s so exciting and inspiring. Both of these koney podcast about entrepreneurship. And so their income reports aren’t just for their podcast but they outline all their other projects too, books, courses. And that’s easy to understand. But his Smart Passive Income podcast doesn’t typically have ads. Its aim is to teach you how to start your own business.
And as he’s teaching you how, he tells you about companies that he has affiliates. People use his affiliate links to sign up to stuff. I’ve used his affiliate links a few times. For JLD, he puts out 5 podcast episodes a week. And in each one are ads.
John’s secret for all this that he publishes a daily show, which means so many more ads vs someone doing a weekly. So you can see from both of their reports, their podcast is earning them 7 figures a year in revenue. Jordan from the podcast The Jordan Harbinger Show shared with me what he makes on the.
I also make cash consulting for private and government contracts special forces and military, intelligence agencies. What him and many other podcasters have figured out is that while podcasting can be profitable, it is a fantastic tool to advertise. Lewis have all used their podcast to launch successful side businesses, such as classes, books, consulting, and additional services. It’s always good to have multiple streams of income in case one drops out on you.
Let’s now take a look at podcastss top podcast earners on Patreon as of Aug What’s cool about Patreon is we get to see how much everyone is making. Which is a low estimate. So as you can see, some podcasts are killing it with their listener supported model. Their Patrons give them a monthly donation to keep the show going. But before you doez your Mnoey account and run over there to scoop up your cash consider this data:. These numbers tell me that while a lot of podcasts are on Patreon, the vast majority are barely making enough to cover their hosting fees.
But at the same time it also demonstrates how good Patreon can be to some shows. Just keep in mind, that 0. While some of these numbers may seem big, TV and movies is 10x bigger. Conan O’Brian signed a mid 7 figure podcasst to continue the show for 2 more years. And this continues for other celebrities. Rami Malik got way more for Bohemian Rhapsody vs the podcast Blackout.
In fact many podcast companies struggle with paying competitively to attract great staff. Because if you’re a great comedy writer, would how much money does podcasts make rather work on Conan’s TV show and get paid much much more or Conan’s podcast and get much much.
This goes for editing and producing and acting. Podcasting pays far far less vs TV and movies. But it should also help you think about how hard it is to make money in TV and movies.
Big actors often say they spent over a decade trying to find an acting role and getting no. So I’d bet the majority of actors and producers and writers don’t get paid at all, because they can’t find work. Getting into podcasts just because you want to make money is the wrong approach to omney. It’s the same as learning guitar because you want to make money as a musician. You should learn guitar because you love music and playing and making it all by yourself brings you joy even when nobody is listening.
99% of all podcasts aren’t profitable
So you can see from both of their reports, their podcast is earning them 7 figures a year in revenue. Some podcasters have discovered that their fans are willing to promote their love of specific podcasts by supporting the podcaster through becoming a consumer of the merchandise offered for sale. The qualifications for a successful podcast are…much more complicated. To get started, research all of the products you currently use and love. While building these things of value, you can start to appear as a guest on other monry. No matter what you think about the content they offer, this is a great example of premium content. The same is for podcasting. How much money does podcasts make, however, disagrees. However, tried-and-true podcasters who have built a skyscraper-load of avid fans over the years tend to make considerably more money. In their minds, learning what you know will save them time, money, and prevent koney from making the same mistakes you made when you were first starting. Trust Entrepreneur to help you find. Jason has a client who is ranked in the iTunes top 50 in podcasts, and Jason spends nine hours producing for every one hour of audio from this client. This makes it easy to say a short, memorable URL on your podcast. He has an audience of people who are interested in what he has to say.
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